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TAG Heuer sends Super Mario fitness app to all Connected watches

Mario wakes you up with a salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target.

LVMH roars back to post sales 11% higher than before the...

Sales for the Watches and Jewelry division almost quadrupled to €4 billion in comparison to last year.

Ready Player One? First Swiss watchmakers shift promotions into eSports and...

500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.

TAG Heuer teams up with Super Mario to get gamers off...

A limited edition TAG Heuer Connected has Super Mario racking up rewards for reaching activity goals throughout the day.

TAG Heuer shows off Aquaracer Professional 300 with Times Square takeover

The “Beyond the Edge” campaign offers larger-than-life displays in Times Square, Piccadilly Lights in London and at the Y&J in Melbourne.

TAG Heuer teams with extreme water sports champions for Aquaracer Professional...

American surfing, windsurfing and kitesurfing champion Kai Lenny; freediving champion Julie Gautier and diver Robin George took part in extreme water sport filming in France, Portugal and Hawaii for the campaign video.

Unworn Ed Sheeran Tudor Black Bay appears alongside limited edition green...

British auctioneer John Pye has opened an online store for luxury watches alongside its more traditional auction business.

US Olympian and gold medal-hopeful Sydney McLaughlin joins TAG Heuer’s ranks

The 21-year-old is a record-breaking sprinter and hurdler who was part of the US Olympic team at age 16 in Rio.

Sergio Aguero thanks Manchester City staff with TAG Heuer and Hublot...

Sports blog The Athletic and other press report that Mr Aguero spent £60,000 on the watches.

TAG Heuer turns to titanium for Monaco launched alongside this weekend’s...

500 of the TAG Heuer Monaco Titan Special Edition will be made and sold exclusively by the brand online and through its boutiques.