I am not much of a golfer so I had to google Malbon Golf to find out why TAG Heuer would be working with the business on a co-branded version of its Connected smartwatch.
Top story from my search was from Vogue; evidence, if needed, that Malbon Golf is a lifestyle brand associated with golf, not a golf brand.
The business was launched in 2017 by Erica and Stephen Malbon, who are described as stylish power players from Los Angeles, with a mission to make golf cool.
That’s reason enough for TAG Heuer to work with Malbon on the latest version of its Connected smartwatch for golfers.
The collaboration brings together the watchmaking heritage of TAG Heuer with the passion, vibrancy, and street-savvy approach to golf of Malbon Golf, the companies say.
TAG Heuer’s Connected watch with its Wear OS by Google-based Golf application tracks every shot on golf course and links them to the specific club. The tracking builds up a history for the player and tailors club recommendations based on that past performance.
The Connected Calibre E4 45mm x Malbon Golf Edition comes in a sandblasted 45mm black DLC-treated titanium case.
Malbon Golf’s signature blue, green and yellow are used across the watch’s case, bezel and bi-material leather and rubber strap. It also comes with two unique Malbon digital watch faces.
The two companies have created a range of golf-inspired merchandise — a first for TAG Heuer — including shirts and sweaters to hats, gloves, and golf balls. The capsule collection will be on sale through Malbon’s own stores and website.
TAG Heuer’s Connected Calibre E4 45MM x Malbon Golf Edition is being advertised from today with the ability to resister interest on the watchmaker’s website. It will be properly on sale for CHF 2,600 from February 26.
