Sunday, December 4, 2022



BA111OD is a fast-growing Swiss startup based in Neuchâtel – Switzerland, applauded as one of the most innovative company within the watchmaking industry by specialist and international press.

For us, innovation shouldn’t be on the product only, but as well on the way to commercializing it, and that changes everything! We introduce the Afluendors concept: a collaborative approach that is redefining distribution and community engagement.

This allows us to offer Spectacular Wrist Machines at a price never seen before in the market, without compromising on the quality of our products.

Top Stories

BA111OD seeks a single national retail partner to provide in-person experience to its customers

BA111OD is a Swiss brand that started in 2019 as an experiment in how an alternative distribution model can fundamentally change the way watches are made, marketed and sold.

BA111OD spices things up with the Chapter 3.4 Black Pepper

Keen to add some flavour to its offering, BA111OD presents the Chapter 3.4 Black Pepper; a unisex Swiss-made model, echoing the Chapter 3.3 1R1SÉ in steel, launched last September.

BA111OD celebrates third birthday with Chapter 5.1 release; its first chronograph

Sales have reached CHF 2.5 million for the first nine months of 2022.