Zodiac has made a version of its Super Sea Wolf World Time GMT with American fashion label Rowing Blazers.
The fashion brand is a bit of a favourite for watchmakers hoping to borrow a piece of its style credibility.
TAG Heuer and Bamford London are already selling Rowing Blazers collaboration pieces.
Zodiac has chosen a world timer for a co-branded watch with the Rowing Blazers logo on a dial circled by a white 24 hour track and a blue bezel showing the time in 27 world cities.
The 40mm steel watch houses a Swiss-made STP 7-20 movement behind a closed caseback.
It is sold on a stainless steel bracelet with an additional zig-zag striped #tide strap made from recycled ocean plastic.
Only 282 are being made, priced at $2,175 and on sale at zodiacwatches.com.
