Hot on the heels of a scene-steeling appearance in Barbie, TAG Heuer is back on the silver screen this summer in a new Gran Turismo blockbuster.
The movie follows a struggling working-class gamer, Archie Madekwe, a failed former race car driver, David Harbour, and an idealistic motorsport executive Danny Moore, played by Orlando Bloom, who come together in a sort of rags to riches racing thriller.
TAG Heuer’s square-cased Monaco chronograph has a cameo on the wrist of Danny Moore.
Not quite Steve McQueen in the 1971 classic racing movie, Le Mans, but a further sign that TAG Heuer is investing heavily in an association with motor sports and the movies.
