HORAGE (the H is silent) is a combination of two words – HORA, Latin for hour and AGE, an English reference of time, whether it be the past, present or future. Like the Latin word Hora, the H is silent, so it’s pronounced “orage.”

Headquartered in Biel/Bienne, Switzerland, the company originated in 2007 when husband and wife founders Andreas Felsl and Tzuyu Huang began discussing a new watch brand. Tzuyu had already established a successful OEM sourcing firm in Biel/Bienne that served many watch brands. Success was dependent on the success of those brands, however, and to become truly independent, a new brand would have to be formed. Following Omnium’s debut at Basel World in 2009 and Jonas-K1 in 2015, HORAGE established itself as a true independent Swiss watchmaker. Engineering, sourcing, logistics, design, production and marketing are all in-house today, but also supported remotely from members of our team the world over.

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