Ulysse Nardin has unveiled a fresh store concept in Geneva, epitomizing a more youthful and fresh approach that Patrick Pruniaux has brought to the brand since taking over as CEO in 2017.
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The watch was created in partnership with King Features, owned by media giant Hearst, which owns the rights to the comic strip and licenses the Popeye brand.
LVMH could be forgiven for grimacing inside as the pop princess and entrepreneur decides not to wear a timepiece from one of its maisons.
As watch brands prune their global networks of retail partners they are analyzing whether it is better to open their own directly operated brick and mortar stores, sell direct to consumers through ecommerce, or provide maximum support to remaining authorized dealers.
The very first SeaQ, the 1969, goes on sale this month. It is a limited edition of 69 pieces in homage to the launch year of its forefather.
Its in house movement, the HMC 808 with a double barrel delivering at least 7 days of power, is used in two 50-piece limited editions named the Pioneer Perpetual Calendar MD.
From September 14 to 17, the exhibition traces the evolution of Serpenti through jewels and watches from the maison’s historical archive and current collections.
The Mansart watch is described as “absolutely classic while also deliciously modern” and is available at a recommended retail price of $1478.
The auction has watches from Rolex, Patek Philippe, IWC, Hublot, Audemars Piguet, Roger Dubuis, Omega, Cartier, Breguet, Jaeger LeCoultre, Chopard, Piaget, Ulysse Nardin and A. Lange & Söhne.