Located on the first floor above posh stationery and shoe shops on New Bond Street, the world's third AP house has no frontage at street level.
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The group increased sales by double digit percentages in the United States, the UK, China, Korea and Japan, which outperformed other mature markets.
November 27 to 28 event also has a rich programme of seminars including a presentation by Evelyne Genta, wife of the late, great, watch designer Gerald Genta.
With the exception of Audemars Piguet and Tudor, it was the watch world's challenger brands that dominated the Geneva watchmaking awards.
Japanese group says it will hold its own events for retail partners and the media in the first quarter of next year.
Today we reveal all the winners of the retailer categories at this week's prestigious WatchPro Awards.
A magnificent seven stars of the British watch retail industry made the list of finalists for this year's Outstanding Contribution to Retail Award, but there could be only one winner.
Standing still simply will not get the job done when it comes to winning in the most competitive retail watch market on the planet. Ever-more-frequent top class refurbishments are crucial.
The United Kingdom is one of the most sophisticated markets in the world for brick and mortar stores that keep people flocking in for exceptional personal service when buying watches.