The showroom, run by Wempe, will officially open on December 19 on Bond Street.
NEWS
39mm white gold dress watch will be unveiled as a limited edition at next month's SIHH.
GfK figures for November show the value of sales for watches priced at more than £1000 have risen by 10.5% for the year to date.
Fully-funded 2-year apprenticeship scheme could solve industry-wide shortage of skilled watchmakers.
The advert appears during ITV shows including The Jonathan Ross Show and Coronation Street.
Barclays bPay chips allow people to wear fashionable analogue watches that can make instant payments up to £30.
Price for a Rolex in such poor condition shows the value that rarity and provenance can bring to a vintage watch.
Meccaniche Veloci CEO Cesare Cerrito says his brand is naturally born to break with convention, and describes the UK as a key target market for watches that fuse his passion for fast cars and motorbikes with a love of high end horology.
Why WatchPro presented a Lifetime Achievement Award to UK managing director for Patek Philippe Mark Hearn.
