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Previously users had to choose between a classic leather strap and a sporty metal bracelet.
One of its newest customers, Studleys Jewellers, is already impressed with the service provided.
Australian brand Artem prides itself on the quality of its sailcloth watch straps
“As far as I know, there is no other watch company that has been committed to protecting the environment for such a long time."
Rolex, Seiko and lesser known brands are some of the key winners.
The new alarm clock represents the second collaboration between the two companies.
An industry stalwart, Tom Tope started his career in December 1970, having been a watch obsessive from an early age.
The online platform's owners talk about the challenges and opportunities that lockdowns present
Geneva Watch Days was the Swiss watch industry flexing its muscles again, puffing out its chest and declaring that it's open for business.
Publisher Daniel Malins reports from Geneva Watch Days and explains how the best brands got the balance right between personal service and safety