Laings opens new TAG Heuer boutique in Edinburgh

The new boutique has created seven job opportunities, as well as spotlighting local artist Katy Sawrey with a key piece of decor.

Family-owned jewellers Laings has opened its second TAG Heuer boutique within Edinburgh’s iconic shopping destination, Multrees Walk.

Paying homage to the progression of watch technology through cutting-edge and inventive designs, the TAG Heuer boutique in Edinburgh is a showcase of Laings’ dedication to high-level craftsmanship.

Opened on 15 March, the new location comes after the previous launch of Scotland’s first TAG Heuer boutique that was opened last year in September last year on Buchanan Street, Glasgow.

The new boutique has created seven job opportunities, as well as giving a local artist the spotlight.

Katy Sawrey created a key piece of decor for the boutique: a 3D Porsche sculpture that celebrates the partnership between Laings and Porsche.

Stuart McDowell, managing director of Laings, said: “The opening of our Edinburgh mono-brand boutique is not only a testament to our strengthening partnership with TAG Heuer, but further demonstrates Laings investment into the trend of mono-brand boutiques, which offer a focused, more immersive experience that many of our clients look for.”

“We are proud to introduce Edinburgh to a new, state-of-the-art retail destination, with our interactive display area alongside the excellent customer service and diverse offering clients have come to expect from the Laings and TAG Heuer names.”

Adam Stone, head of retail asset management UK at Nuveen, added: “Multrees Walk is home to many leading and exclusive lifestyle brands, and we are thrilled to welcome TAG Heuer to our portfolio.

“The new TAG boutique will provide a unique and special shopping experience, bringing exceptional watchmaking, technology and innovation to Multrees Walk.

2024 is an exciting year, as we continue to grow the retail offering by welcoming a number of high-end luxury retailers on board.

“With an enviable location, Multrees Walk provides an exceptional shopping experience in the heart of Edinburgh housing many exclusive fashion brands including Louis Vuitton, Harvey Nichols and Michael Kors and we look forward to welcoming more throughout the year.” 

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