All eyes will be on the Olympic Games in Paris next year, where Omega will continue its century-long run as official timekeeper.
TAG Heuer is also looking to raise its profile at the Games by signing three established and rising athletes as brand ambassadors.
Fred Kerley, the 2022 World Athletics 100 metres champion joins the TAG Heuer podium of sports stars along with Botswana sprinter Letsile Tebogo, 2022 100 metres and 200 metres World Athletics Junior champion, and Canada’s Summer McIntosh, a four-time world swimming champion.
All three athletes will become faces for TAG Heuer’s Connected Calibre E4 Titanium smartwatch.
