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Retailers face an operational and emotional nightmare as flippers target them for watches with instant six-figure profits.
Not since a Rolex Daytona once owned by Paul Newman has a steel sports watch caused so much of a stir ahead of its auction.
Thierry Stern says the company tries to avoid selling to people who will flip the watches, but it's not easy to control.
Monaco auctioneer will test the market for the 2021 5711/1A steel Nautilus with a reserve price of €50,000 to €150,000.
A switch from blue to a green dial for Patek Philippe's hottest 5711 steel sports watch has taken none of the heat out the market, in fact it is much, much worse.
After a first quarter surge, driven mainly by rumours and then confirmations of discontinued watches, prices for the world's hottest watches from the likes of Rolex, Patek Philippe and Audemars Piguet are starting to cool.
British auctioneer John Pye has opened an online store for luxury watches alongside its more traditional auction business.
Two fresh Chronographs and a ladies Travel Time added to Patek Philippe's sporty Aquanaut family.
Several world records were broken for Patek Philippe watches at Christie's spring sale in Hong Kong.
Exhibition is open this weekend at Watches of Switzerland on Regent Street before moving to Pragnell in Mayfair and then Stratford-Upon-Avon.