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A three year deal with rival British bike maker Norton was quietly shelved last month, making way for Triumph to roar into Breitling showrooms.
What started as a 1950s divers’ watch, it has now evolved into a fashionable timepiece for women.
Located in St James Quarter in the capital, the boutique is to be managed by the Watches of Switzerland Group.
Breitling’s designers have beefed up a fresh collection of masculine Chronomat watches to 44mm.
Breitling's London showroom was the third star of the show, presented as a cool industrial space with a bar, exposed brick and retro styling.
The Watches of Switzerland Group will manage the new showroom on Buchanan Street.
Watches of Switzerland Group was able to open its first Breitling boutique in Wales last week as non-essential retail was given the green light to restart trading.
CEO Georges Kern time travels to speak to Breitling's founder and descendants who steered the brand from the late 19th century, and asked them what they thought of a new family of Premier Heritage chronographs.
Fear of missing out is one of the most powerful sales tools in high end fashion. Breitling is putting FOMO to work with latest Chronomats for women.
Breitling’s chief digital and technology officer, Antonio Carriero, says its #BreitlingSelect pre-owned watch subscription service "gives the choice to our clients through an exemplary...