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Breitling switches saddles from Norton to Triumph motorbikes

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A three year deal with rival British bike maker Norton was quietly shelved last month, making way for Triumph to roar into Breitling showrooms.

Breitling reincarnates a classic as part of its summer offering for...

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What started as a 1950s divers’ watch, it has now evolved into a fashionable timepiece for women.

FIRST LOOK: Watches of Switzerland opens doors on Breitling’s loft concept...

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Located in St James Quarter in the capital, the boutique is to be managed by the Watches of Switzerland Group.

Breitling super-sizes Chronomat line

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Breitling’s designers have beefed up a fresh collection of masculine Chronomat watches to 44mm.

Brad Pitt visits Breitling’s London boutique for a chat with CEO...

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Breitling's London showroom was the third star of the show, presented as a cool industrial space with a bar, exposed brick and retro styling.

Breitling opens its first monobrand boutique in Scotland

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The Watches of Switzerland Group will manage the new showroom on Buchanan Street.

Breitling opens its first boutique in Wales

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Watches of Switzerland Group was able to open its first Breitling boutique in Wales last week as non-essential retail was given the green light to restart trading.

Breitling takes inspiration from its founders for 2021 Premier Heritage watches

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CEO Georges Kern time travels to speak to Breitling's founder and descendants who steered the brand from the late 19th century, and asked them what they thought of a new family of Premier Heritage chronographs.

Breitling hopes women will succumb to FOMO for capsule collection of...

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Fear of missing out is one of the most powerful sales tools in high end fashion. Breitling is putting FOMO to work with latest Chronomats for women.

HOW IT WORKS: WatchPro kicks the tyres of Breitling’s pre-owned watch...

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Breitling’s chief digital and technology officer, Antonio Carriero, says its #BreitlingSelect pre-owned watch subscription service "gives the choice to our clients through an exemplary...
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