Let’s hope divided loyalties in Beckingham Palace don’t become a source of tension between David Beckham, global brand ambassadorship for Tudor, and his fashion designer wife Victoria, who has just put her name and creativity to a line of flashy Chronomats for Breitling.
Along with its international reputation and recognition, Victoria Beckham (the fashion house) is admired for its blend of feminine and masculine tailoring, and this is feeding into a collection of 36mm three-handers that are likely to appeal equally to men and women.
She posted news of the new watches to her 32.7 million followers on Instagram yesterday and generated an overwhelmingly positive response.
The Chronomat Automatic 36 Victoria Beckham collection, limited to just 1,500 pieces, come in stainless steel or 18ct gold with dial colours including midnight blue, grey, peppermint or sand — all drawn from the same palette as the designer’s Spring/Summer 2024 fashion line.
The dials also have a reference to how many of each model are being made: “One of 400” for each of the steel pieces, and “One of 100” for those in gold variations.
Steel models have the option of lab-grown diamonds at the outer end of applied baton hour markers.
Victoria Beckham’s name appears only in a subtle VB logo and inscription on each Rouleaux, tubular-style, bracelet.
“The Chronomat is already a versatile watch with a classic form,” says Breitling CEO Georges Kern on the partnership. “With Victoria Beckham’s signature style, this collection is a modern, radiant expression of that timepiece.”
The collection is launched with a marketing campaign shot by Italian fashion photographer Mario Sorrenti, and features the model Annemary Aderibigbe.
All watches in the range are powered by Breitling’s COSC-certified Caliber 10 automatic movement with 42 hour power reserve.
Prices start at £4,700 for steel-on-steel models or £4,950 with the extra hour marker diamonds. Gold models are £27,750.
