Ariel says the luxury watch industry relies exclusively on marketing to generate demand for sales and without a plan, industry professionals would be working out of glorified garages.
OPINION
Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.
One of the most pressing problems facing the wrist watch industry is the fact that managers and directors outside of Swiss head office cannot spend any money, argues aBlogtoWatch's founder Ariel Adams.
It may be the elevation of classicist Boris Johnston to the post of UK prime minister that nudged open the the nook in my mind where a handful of Latin phrases are stored, but the expression sine qua non — without this, nothing — popped into my head while reading the wisdom of retail guru Doug Stephens.
Tomorrow, August 7, is China's Qixi Festival, the republic's equivalent to Valentine's Day, and a huge shopping day for the nation.
In a world where consumption is increasingly moving online, how should the performance of physical retail stores be measured? What metrics make sense in a retail landscape that is seeing double-digit, compounded growth in ecommerce, while brick and mortar stores struggle to eke out single-digit lifts? Doug Stephens, author and founder of consultancy Retail Prophet, argues that brick and mortar stores are worth far more than the bottom line profits (or losses) they generate.
What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?
In an era of mega groups dominating the retail landscape, aBlogtoWatch owner and editor-in-chief Ariel Adams argues there is more romance in working with the indies.
Two years into his tenure at the top of Swiss watchmaker, Mr Kern seems content with findings of WatchPro analysis.
Unfairly tagged as a Premier League footballers' brand, Hublot has a crossed cultural divide with its support for cricket.