Brands need to help their retail partners this year by giving them the chance to stock and sell the most desirable new watches.
OPINION
Wristwatch industry recovery will be painfully slow unless hiring and career development practices are radically revised.
Although Rolex watches cannot be sold online, it does not mean they should not be promoted by their authorised dealers.
Kering's luxury watch brands have benefited from an energetic CEO for whom digital communications holds no fears.
This will not be the year that TAG Heuer breaks into the $1 billion watch brand club, but a new chief executive could change that fast.
The challenge for Longines over the summer is to unveil and distribute fresh collections in time for the holiday season.
Cartier has pressed on with a full spectrum of watch launches including the revival of the Pasha family that first appeared in 1985.
Omega just could not catch a break this year as Coronavirus wreaked havoc on its launch programme built around the 25th James Bond movie and the Tokyo Olympics.
With sales of around $69 million in 2019 (up 11% YoY), Zenith is more nimble and has more license to innovate than LVMH stablemates Bulgari, TAG Heuer and Hublot.
Watchmakers will have lost up to one quarter of their 2020 production capacity before factories are fully up to speed again, but will sail serenely through this crisis thanks to the soar-away demand for their blockbuster watches.