Breitling boutique dublin interior 2
Picture courtesy www.kalory.co.uk

Breitling UK sales rise towards £90 million in 2023 financial year

Record sales are expected to keep rising despite strong headwinds in the £5,000 to £10,000 watch market.

Breitling’s UK sales rose by 24% to £89.1 million for its 2023 financial year that ended in March last year.

The company also posted a record operating profit of £3.6 million.

In commentary accompanying the published accounts, Breitling says its focus for this financial year is to continue growth.

Any growth in the current year will be against a backdrop of falling retail sales of watches in Britain, particularly in Breitling’s average price segment of £5,000 to £10,000, a sector of the market that has been contracting since May last year, according to GfK.

Gfk year on year growth at certain price points

Breitling has two of its own directly-run flagships in London on New Bond Street and Regent Street in addition to a mixture of 111 franchised monobrand stores and multibrand partners in the UK.

Breitling uk store network
Source: Breitling website.

Breitling says it will continue to optimise its distribution network this year and there will be a continued focus on growing online sales and direct to consumer channels.

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