Japanese watchmaker is making more top end timepieces and selling through a growing network of premium retail partners.
Extension of Prospex family builds on the success of Seiko's recently re-introduced dive watches.
Seiko
UK distribution centre reopened in mid-April and the team was "pleasantly surprised" at the strong response from retail partners.
Japanese marque is celebrating its 70th anniversary in 2020 with a dive watch and camera-inspired model.
For the Swiss, Seiko's story starts in 1969 with the launch of the quartz-based Astron, but its history can be traced back to 1881, as Ryan Yip explores.
Swatch Group gets thrifty, LVMH splurges, Rolex and Patek stick with Baselworld, Richemont returns to Watches & Wonders, while Breitling and Audemars Piguet go their own way.
Musician gives permission for his Red Special electric guitar, which he designed and made with his father back in the 1960s, to be used as inspiration for a new Seiko 5 Sports watch.
Japanese group says it will hold its own events for retail partners and the media in the first quarter of next year.
Click to see how the winner and how the voting breaks down in this fiercely competitive category.
Far Eastern horology mixes with the venerable Swiss maisons at Canary Wharf showroom.