The Swiss-made connected timepiece promises to be securely private, interactive, autonomous, contemporary and long-lasting
Smartwatch should stay charged for months thanks to Swatch Group's proprietary low power consumption operating system.
Tissot
For the past six decades, the brand has shown its enduring passion for cycling, with partnerships for the great road races of Europe including the Vuelta in Spain and, for the first time, this year, the Giro in Italy.
This weekend's opening stage will be bristling with advanced timekeeping, processing and broadcasting technology from the watchmaker.
Last year, Tissot produced four million watches which made up a huge portion of the market, given all other Swiss brands combined produced 25.4 million.
Atlanta Hawks forward John Collins was in London today to introduce the latest NBA-affiliated watch from Tissot.
Both brands bring a sporty aesthetic to the ever-growing family of blue-hued special editions.
This follows the opening of six concept stores around the world, including one dedicated to the NBA in New York.
It is harder than ever for executives to see all the watches they might sell this year, so WatchPro has done some of the leg work for you in this A to Z roundup of what we know is launching at Baselworld and Beyond.
The unique concept store is packed with NBA-related games and merchandise alongside the Tissot watches.