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Omega, Hublot and Girard-Perregaux open in London’s historic Covent Garden

Covent Garden develops into alternative destination for London’s watch lovers.

Four new watch showrooms are opening this side of Christmas in London’s historic Covent Garden, joining a multibrand Bucherer flagship that is luring collectors with a line-up headed by Rolex.

Shaftesbury Capital, which manages the estate has signed 16 new retail brands in the past six months, has revealed that Omega, Hublot and Girard-Perregaux are opening in the Royal Opera House Arcade.

Tissot will have a monobrand store on James Street.

“At Covent Garden, we have always set out to create a multi-dimensional, experiential mixed-use district, attracting the very best occupiers across all uses. During our ownership, we have introduced over 250 new shopping and dining concepts to Covent Garden and continue to see excellent demand for our unique spaces, from brands aligned with our strategy to attract world-class global, British and independent brands,” says Michelle McGrath, executive director of Shaftesbury Capital.

TAG Heuer is already open on James Street, the semi-pedestrianised slope down into the cobbled market area from Covent Garden tube station.

Olivia Burton and Tudor are trading from within the main piazza.

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