Tissot has opened its first monobrand boutique in the UK within London’s Covent Garden.
The historic destination is becoming a hotbed for watch brands since Bucherer moved to its current corner position with a 4,000 square foot multibrand showroom that replaced a much smaller boutique at the foot of the Royal Opera House.
Tissot is at 7 James Street, joining branded stores for Hublot, OMEGA, Tag Heuer, Tiffany & Co. and TUDOR, as well as the recently opened Messika jewellery and Girard-Perreguax boutiques.
“As we celebrate over 170 years of watchmaking heritage, this expansion in the heart of London and the popular Covent Garden specifically, is a significant stride in bringing our own blend of tradition and modernity to a broader audience. We look forward to offering our customers an immersive experience that reflects the spirit of Tissot,” says Sylvain Dolla, CEO of Tissot.
