Tissot covent garden

Take a tour of the new Tissot boutique in Covent Garden

Covent Garden is becoming a second centre alongside Mayfair and the West End for watch boutiques in London.

Tissot has opened its first monobrand boutique in the UK within London’s Covent Garden.

The historic destination is becoming a hotbed for watch brands since Bucherer moved to its current corner position with a 4,000 square foot multibrand showroom that replaced a much smaller boutique at the foot of the Royal Opera House.

Tissot is at 7 James Street, joining branded stores for Hublot, OMEGA, Tag Heuer, Tiffany & Co. and TUDOR, as well as the recently opened Messika jewellery and Girard-Perreguax boutiques.

“As we celebrate over 170 years of watchmaking heritage, this expansion in the heart of London and the popular Covent Garden specifically, is a significant stride in bringing our own blend of tradition and modernity to a broader audience. We look forward to offering our customers an immersive experience that reflects the spirit of Tissot,” says Sylvain Dolla, CEO of Tissot.

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