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Maurice Lacroix makes Parisian fashion designer an ambassador for its Aikon...

Watchmaker used Paris Fashion Week this month to reveal fashion designer and stylist Adeline Ziliox as its latest brand ambassador.

Only Watch Geneva, the world’s biggest charity watch auction, unveils 52...

Mega brands like Audemars Piguet and Patek Philippe come together with independents including Cyrus, Urwerk and MB&F to produce one-of-a-kind timepieces that will be sold at auction by Christie’s at the iconic Four Seasons Hôtel des Bergues.

Maurice Lacroix implements ‘unprecedented free hand’ system in new Aikon Mercury

It works with natural forces of gravity to read and display time from a double snail-cam mechanism hidden beneath the dial.

AFFORDABLE LUXURY WATCHES OF THE YEAR: Maurice Lacroix Eliros Chronograph

It’s not in Swiss brand Maurice Lacroix’s nature to produce ugly watches. 2018 has been another year where its range has reeked of style and elegance.

Maurice Lacroix joins exodus out of Baselworld and will exhibit alongside...

Watchmaker ends a 30 year association with Basel exhibition in the wake of Swatch Group's exit in 2019.

CORRECTION: Maurice Lacroix introduces ecommerce-only special editions

Maurice Lacroix has introduced three special edition Aikon models and an additional limited edition model that will only be sold online via its own...

Maurice Lacroix strengthens UK & Ireland sales team

Asal Rahmani has been named the new sales manager UK & Ireland of Maurice Lacroix. Ms Rahmani has worked for various companies in a similar field...

Maurice Lacroix returns to openwork technique for its 2018 Aikon Automatic...

Maurice Lacroix has added a complicated skeletonised model to its Aikon family. The Aikon Automatic Skeleton, according to the company, manages to meet its mandate...

Maurice Lacroix launches world-wide treasure hunt to promote 2018 novelties

Maurice Lacroix has triggered a world-wide mystery treasure hunt that will lead contestants all the way to Baselworld in March where they might win...

Maurice Lacroix gives 300 people the chance to give their loved...

Maurice Lacroix has unveiled a limited edition timepiece for Valentines Day. The 32mm rose gold-plated Fiaba Valentine watch has a burgundy strap and diamonds around the...