Maurice Lacroix has introduced three special edition Aikon models and an additional limited edition model that will only be sold online via its own ecommerce platform or its partners’ websites.
“Maurice Lacroix is a cutting-edge and progressive brand that recognises that times are changing with today’s watch buyer wanting the ease of selecting goods online and having them delivered directly to their door. With this in mind, Maurice Lacroix has launched their own first collection of stylish timepieces only available through e-commerce,” the company says in a statement.
There are three special editions of the company’s Aikon Quartz chronograph that are distinct from other Aikon collections offered to Maurice Laxroix’s partners.
The watchmaker has around 50 doors in the UK with retailers, almost half of which are with Ernest Jones.
The online-only special editions have different treatments of dials, cases and straps. A limited edition Aikon Quartz Gents model, limited to 500 pieces, has a bronze case.