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Maurice Lacroix appointed as Mahindra Racing’s Official Timekeeper

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Maurice Lacroix is the Official Timekeeper of Mahindra Racing, a founding team competing in the ABB FIA Formula E World Championship, the all-electric street racing championship.

The first race of the season, a double-header, will take place on the 16th and 17th of January 2021 in Santiago, Chile’s capital city.

While both companies say they hope for podium glory, they also share a passion for mechanics, an eye for design and a concern for the planet.

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As part of Mahindra & Mahindra, a $19.4bn federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities, headquartered in India with staff in 100 countries, Mahindra Racing competes in the ABB FIA Formula E World Championship.

Moreover, the team has competed in every season since the series was inaugurated in 2014 and is a multi-race winning outfit.

Both companies are driven by performance and the pursuit of mechanical perfection.

Stéphane Waser, managing director of Maurice Lacroix, explained, “It is important to us that we work with companies which share our passions and values. As you can see, Maurice Lacroix and Mahindra Racing are closely aligned. We both share a passion for success and a concern for the planet. We are both dynamic companies with much in-house expertise.

“We also choose to spend much time in the cities around the globe, engaging with our customers and responding to their desires. I look forward to both companies working together, embarking on this exciting adventure and sharing much success.”

While Dilbagh Gill, Team Principal & CEO of Mahindra Racing added: “We are thrilled to announce this new partnership with Maurice Lacroix, a brand that is complementary to our team in terms of values and vision. Innovation, sustainability and passion in what we do is what underpins our drive at Mahindra Racing and we look forward to a partner that shares that ethos. We have some very exciting innovations to present to the world in 2021, so watch this space.”

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Alex Douglas

The author Alex Douglas