Inhorgenta Trendfactory is billed as a digital knowledge and trend platform for the jewellery, watch and gems industry.
EXHIBITIONS
Neither Rolex nor Watches & Wonders has officially confirmed dates, and the programme of shows next year relies on continuing control of the Covid pandemic, or mass vaccination.
A total of 17 brands are taking part in the event, which runs until Saturday 29 August, and will be exhibiting to press and clients in boutiques and hotels across downtown Geneva on a by-appointment-only basis.
JCK Las Vegas & its sister show Luxury, which would have taken place at the end of May were it not for Covid-19, opens tomorrow, August 11, as a global virtual exhibition and education forum.
Jewellers have reacted with indifference to news that Baselworld's organiser, MCH Group, will launch a new show in Basel called HourUniverse in April next year.
Fabienne Lupo, who has spent 15 years at the Fondation de la Haute Horlogerie and been the face of the rebranded Watches & Wonders Geneva, has been replaced with Richemont's Head of Specialist Watchmakers Emmanuel Perrin.
Hopes that the Swiss watch industry would pull together next year for a single mega show in Geneva look likely to be dashed.
It will be the first time brands have gathered under the Watches & Wonders banner since February 2019.
Swiss newspaper reports advanced discussions with MCH Group on major investment.