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IN-DEPTH: Maurice Lacroix’s millennial movement

In not only bringing back, but seeing the decision to return the Aikon to market be a success, Maurice Lacroix’s next task is giving the Pontos a revival.

Maurice Lacroix upgrades its signature retrograde watches for 2021

Maurice Lacroix is returning to its signature retrograde style this year with its first release of 2021 a Triple Rétrograde collection. The watch joins its...

Maurice Lacroix expands partnerships as world-class triathlete becomes friend of the...

The brand says the group of talented individuals comes from different domains but all share the same vision to surpass their goals.

Maurice Lacroix appointed as Mahindra Racing’s Official Timekeeper

As part of Mahindra & Mahindra, a $19.4bn federation of companies, Mahindra Racing competes in the ABB FIA Formula E World Championship.

Maurice Lacroix makes 20th anniversary collection of Pontos watches

The emphasis of the collection is on details, finishes, angles and contrasts that have always given the Pontos its elegant and contemporary style.

Maurice Lacroix appoints Monica Porracin’s The Blue Company as UK and...

Maurice Lacroix joins a portfolio of brands including Junghans, Doxa, Meistersinger, Mühle-Glashütte and Scatola del Tempo watch winders.

Maurice Lacroix extends Aikon Venturer collection with bi-colour and bronze options

2020 models hit hot trends including the use of bronze for the first time and the classical blue and steel combination.

VIEW FROM THE TOP: Stéphane Waser, managing director of Maurice Lacroix

Swiss watchmaker describes life in lock down and its plans to bounce back later this year.

Baselworld celebrates return of its first defector

Maurice Lacroix will be back in 2020 saying that the exhibition organiser listed to its needs and acted.

Maurice Lacroix makes its 2019 Aikon Venturer a little more sporty

The Aikon family, launched as a quartz family in 2016 and a mechanical automatic last year, has evolved into an urban adventurer's watch.