Strength of independent watchmakers was demonstrated once again at the auction, which raises money for Duchenne Muscular Dystrophy research.

Maurice Lacroix is accepting pre-orders now for its Aikon Automatic Chronograph Sprint, the latest addition to a growing and increasingly successful Aikon family.

Maurice Lacroix used Geneva Watch Days to present the breadth its AIKON sports luxury watch family and to introduce a number of new dial colours and strap options.

More than 20 luxury brands have committed to participating at November's WATCHPRO Salon, with Maurice Lacroix the latest watchmaker to join the show.

Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.

The championship touches down in cities across the world, beginning this month with the opening race in Yokohama, Japan, on May 15.

Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

From tomorrow, we can log in online to watch almost 500 press conferences, over 40 keynotes, a daily live morning show, six panels discussions and the presentation of 2021 new watches from 38 participating brands.

Maurice Lacroix is a millennial’s watch brand, capturing customers early, and “accompanying them on their path to success,” says CEO Stéphane Wasser.

Maurice Lacroix's ML Crew members (aka brand ambassadors) Anders Mol and Christian Sørum have helped to design a limited edition Aikon Quartz Chronograph Viking. The...