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WATCHPRO Salon exhibitors raise CHF 651,000 at Only Watch auction

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Strength of independent watchmakers was demonstrated once again at the auction, which raises money for Duchenne Muscular Dystrophy research.

Maurice Lacroix taps into luxury athleisure trend with Aikon Automatic Chronograph...

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Maurice Lacroix is accepting pre-orders now for its Aikon Automatic Chronograph Sprint, the latest addition to a growing and increasingly successful Aikon family.

Maurice Lacroix expands its bestselling AIKON automatics collection

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Maurice Lacroix used Geneva Watch Days to present the breadth its AIKON sports luxury watch family and to introduce a number of new dial colours and strap options.

Momentum builds for WATCHPRO Salon as Maurice Lacroix joins luxury watch...

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More than 20 luxury brands have committed to participating at November's WATCHPRO Salon, with Maurice Lacroix the latest watchmaker to join the show.

Maurice Lacroix dives deeper into beach volleyball scene

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Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.

Maurice Lacroix signs as Official Timekeeper of the World Triathlon Championship

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The championship touches down in cities across the world, beginning this month with the opening race in Yokohama, Japan, on May 15.

Maurice Lacroix takes its iconic AIKON to the next level

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Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

Watches and Wonders lines up over 400 hours of presentations

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From tomorrow, we can log in online to watch almost 500 press conferences, over 40 keynotes, a daily live morning show, six panels discussions and the presentation of 2021 new watches from 38 participating brands.

Maurice Lacroix targets millennials with 25th anniversary Eliros watches

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Maurice Lacroix is a millennial’s watch brand, capturing customers early, and “accompanying them on their path to success,” says CEO Stéphane Wasser.

Maurice Lacroix’s Norwegian beach volleyball crew design bold Aikon chronograph

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Maurice Lacroix's ML Crew members (aka brand ambassadors) Anders Mol and Christian Sørum have helped to design a limited edition Aikon Quartz Chronograph Viking. The...
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