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Momentum builds for WATCHPRO Salon as Maurice Lacroix joins luxury watch...

More than 20 luxury brands have committed to participating at November's WATCHPRO Salon, with Maurice Lacroix the latest watchmaker to join the show.

Maurice Lacroix dives deeper into beach volleyball scene

Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.

Maurice Lacroix signs as Official Timekeeper of the World Triathlon Championship

The championship touches down in cities across the world, beginning this month with the opening race in Yokohama, Japan, on May 15.

Maurice Lacroix takes its iconic AIKON to the next level

Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

Watches and Wonders lines up over 400 hours of presentations

From tomorrow, we can log in online to watch almost 500 press conferences, over 40 keynotes, a daily live morning show, six panels discussions and the presentation of 2021 new watches from 38 participating brands.

Maurice Lacroix targets millennials with 25th anniversary Eliros watches

Maurice Lacroix is a millennial’s watch brand, capturing customers early, and “accompanying them on their path to success,” says CEO Stéphane Wasser.

Maurice Lacroix’s Norwegian beach volleyball crew design bold Aikon chronograph

Maurice Lacroix's ML Crew members (aka brand ambassadors) Anders Mol and Christian Sørum have helped to design a limited edition Aikon Quartz Chronograph Viking. The...

Maurice Lacroix invites violinist Danny Koo into its ML Crew of...

Maurice Lacroix managing director Stéphane Waser, believes the brand is perfectly aligned with Mr Koo's philosophy on time.

IN-DEPTH: Maurice Lacroix’s millennial movement

In not only bringing back, but seeing the decision to return the Aikon to market be a success, Maurice Lacroix’s next task is giving the Pontos a revival.

Maurice Lacroix upgrades its signature retrograde watches for 2021

Maurice Lacroix is returning to its signature retrograde style this year with its first release of 2021 a Triple Rétrograde collection. The watch joins its...