Baselworld's organiser has confirmed it is consulting on a new name, location and format for its annual watch and jewellery fair.
Team behind Baselworld has not given up on creating a brand new show for up to 600 exhibitors.
Owner MCH Group abandons plans to hold exhibition in January next year, paving the way for coordinated events in Geneva.
Fondation de la Haute Horlogerie will promote fine watchmaking across events and digital platforms, a so-called "phygical" outreach programme.
Bulgari had already withdrawn, and remaining LVMH maisons say they cannot preserve their brand image at a Baselworld shorn of its biggest brands.
Mark and Candy loved arriving with four generations of the Udell family to Baselworld. Now they want that to bring that excitement to Geneva.
One of the great strengths of Baselworld in its pomp was the opportunity for small and medium-sized brands to be seen alongside the giants.
Show's owner MCH Group says it will decide on the future of the show in the next few weeks.
"Swiss solidarity" is a concept that we will see over and over again in the months to come as the luxury houses start to feel like it is them against the world, suggests aBlogtoWatch founder Ariel Adams.
Watch retailers and reporters from around the world welcome brands rallying to a single show in Geneva, but pine for the glory days of Baselworld