Maurice Lacroix says the evolution of its Aikon family, since it launched as a quartz family in 2016 and a mechanical automatic last year, has made it the ideal watch for fast-paced urbanites.
The Swiss brand has its 2019 Aikon Venturer collection going into stores now.
Small evolutions to its design make it more sporty. “Fully equipped for the challenges of everyday life, the Aikon Venturer is intended for today’s adventurers,” the company says.
The Venturer comes in a 43mm steel case with a divers’ unidirectional bezel. It is also water-resistant to 300 meters.
It is a three-hander with date with a sunray dial in black or blue and can be worn on a steel bracelet or rubber strap matching the dial colour.