close

Bucherer

THE BIG INTERVIEW: Patrick Graf, chief commercial officer for Bucherer, looks to the future

Patrick Graf_Bucherer
These are challenging times for luxury Swiss watch retailers and brands, but the current Coronavirus crisis is an opportunity, says Bucherer's ever-optimistic chief commercial officer Patrick Graf in conversation with Rob Corder. A much greater focus on domestic customers in the United States, United Kingdom, Germany, France and Switzerland is giving the business better balance, and growth of certified pre-owned luxury watches and ecommerce is preparing it for a very different future, Mr Graf says in this month's Big Interview.
1 2 3 5
Page 1 of 5