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Bucherer

THE BIG INTERVIEW: Patrick Graf, chief commercial officer for Bucherer, looks to the future

Patrick Graf_Bucherer
These are challenging times for luxury Swiss watch retailers and brands, but the current Coronavirus crisis is an opportunity, says Bucherer's ever-optimistic chief commercial officer Patrick Graf in conversation with Rob Corder. A much greater focus on domestic customers in the United States, United Kingdom, Germany, France and Switzerland is giving the business better balance, and growth of certified pre-owned luxury watches and ecommerce is preparing it for a very different future, Mr Graf says in this month's Big Interview.

THE BIG INTERVIEW: Becoming Bucherer

DAVID COLERIDGE_DM LONDON2
David Coleridge is into his fourth decade working in the luxury watch industry and now oversees the market from his perch as UK chairman of Bucherer, the company that bought his privately owned The Watch Gallery in 2017. WatchPro's Rob Corder caught up with the veteran who shows no sign of slowing down and is more outspoken than ever about challenges and opportunities for the industry he loves.
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