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The Heritage BiCompax Annual Lucerne, produced in a limited edition of 188 pieces, honors both the family's classic Lincoln and its home town of Lucerne.
Three years after Bucherer bought Tourneau in the United States the refurbishment of the Manhattan Time Machine flagship has been completed and wide-eyed customers are being welcomed into the 19,000 square foot emporium.
The United States has been a "rock star market" compared to Europe, Bucherer's chief commercial officer Patrick Graf tells WATCHPRO in August's Big Interview.
Manhattan stores occupy retail space of 4,000 square feet. They have their own entrances, but are connected within the showroom.
Full details and a confirmed opening date are still to be finalised, but Bucherer's global chief commercial officer says Time Machine will be no ordinary multibrand showroom.
Venerable institutions, which have been competing for centuries for the spending of affluent watch and jewellery collectors, and are now teaming up to cross-promote sales of certified pre-owned timepieces.
Bucherer’s new store is actually a relocation of a much smaller store on the same square, keeping the total number of points of sale for the group at four for London.
Bucherer says it expects to make 220 people redundant in the wake of the economic damage wreaked by the Covid-19 pandemic.
Watches join the Bucherer Blue line-up, where around 30 major watchmakers create special blue pieces that sell exclusively through the retailer.
The new Freak X Bucherer Blue watch is made of carbonium, a sustainable carbon composite made using discarded aviation materials.