It is rare enough for Rolex to issue one press release about its business operations, but expecting additional information is probably too much to ask.
So we look to experts with the highest possible access to Rolex executives for clues as to what will happen next following news breaking that Rolex has bought Bucherer.
And the news that every Rolex authorised dealer around the world will want to hear comes in a statement from Watches of Switzerland Group.
“This is not a strategic move into retail by Rolex,” the group says in a statement issued to the London Stock Exchange before the opening bell this morning.
“There will be no operational involvement by Rolex in the Bucherer business,” the statement continues.
As a publicly-traded company, Watches of Switzerland has to choose its words carefully and not overstate what it knows.
In this instance, it goes so far as to say its statement has “reviewed and confirmed by the highest level of Rolex management at Rolex HQ in Geneve and locally in the UK and US”.
Very Interesting! I think “Sir” Andrew Turrin should be the CEO & should run the entire shooter match!
If you actually believe this I’ve got a nice bridge for sale in New York