Bucherer has forged a partnership with Mytheresa, a New York Stock Exchange-listed luxury e-commerce platform that will see the Swiss retail giant’s providing a selection of certified pre-owned watches for sale on its fashion-focused platform.
From today, Bucherer pre-owned watches will be available to Mytheresa customers in Europe, but the partnership will be extended to other regions in the future.
Mytheresa is launching the service with a curated selection of over 300 timepieces from around 25 luxury brands including Audemars Piguet, Breitling, Cartier, IWC Schaffhausen, Jaeger-LeCoultre and Omega.
Every watch has been checked, refurbished and authenticated by Bucherer and is sold with a two-year international Bucherer guarantee.
They are professionally photographed and often promoted in conjunction with high fashion using models.
It is fair to point out that this premium service comes with premium prices in comparison to higher volume secondary market platforms.
“With this new partnership, we are inviting customers to embark on an almost endless journey of discovery. Each timepiece tells its own unique style story which customers can discover within a breath-taking assortment of luxury fashion and design,” says Patrick Graf, COO of Bucherer.
“As worldwide demand for pre-owned watches reaches an unprecedented level, we believe that trust, expertise and authenticity are becoming more important than ever. These three values constitute the core philosophy at both Mytheresa and Bucherer,” he adds.
Michael Kliger, CEO of Mytheresa, suggests the Bucherer partnership has potential to grow. “We are really excited to being able to offer our high- end customers a new opportunity for purchasing iconic luxury items within a brand-new area of our platform. With our new partner, Bucherer, we share a passion for excellent customer service and a unique shopping experience. For us, introducing Certified Pre-Owned timepieces constitutes a significant first step in our partnership and collaboration journey,” he says.
Bucherer also has a similar partnership with auction house Sotheby’s, which has a curated selection of certified pre-owned watches from the retail group on its ecommerce site.
