After seven years on Commercial Street, Rolex has moved into the luxurious Victoria Gate indoor shopping mall.
Group is also converting its Glasgow multibrand store into a Rolex boutique, joining an Omega store that just opened in the city centre.
Store Openings
Joint venture strengthens partnership between FOPE and the UK's biggest watch and jewellery group.
Site of a historic top end shoe shop, which closed in 2018, is being converted into boutique for buying and selling watches.
Pop-up store installed in the historic Burlington Arcade that links Piccadilly to Bond Street in Mayfair.
The Watches of Switzerland Group will open the boutique next year in Westfield London shopping centre.
Liverpool One will be more of a jewellery and bridal store for ROX, with Hublot its only watch brand at present. It is the first time Hublot has been available from an authorised dealer in the city.
Located on the first floor above posh stationery and shoe shops on New Bond Street, the world's third AP house has no frontage at street level.
Showroom in Liverpool One will have a Thrill Room featuring a Moët & Chandon champagne bar, a private lounge and a Hublot shop-in-shop.
Rolex is moving into a brand new 25-storey headquarters in the heart of Manhattan.