Monobrand boutique is owned and run by The Watches of Switzerland Group and located on its site at the northern end of Buchanan Street.
Showroom occupies a high traffic position on the corner of Reform Street and Bank Street.
Store Openings
CBRE searches for a new tenant on Britain's most expensive retail street after Breitling opens on Regent Street.
Showrooms are opening in Oxford, Kingston, Cambridge and Watford as WoSG expands its monobrand network.
Grand Seiko was expecting to open its first branded boutique outside of Japan in the first quarter of this year but the Coronavirus pandemic put paid to that.
Group reveals management team that will open Rolex, TAG Heuer and Tudor stores across the UK.
The London flagship is Breitling's biggest in Europe, and WatchPro went to see how well the New York loft apartment look developed by CEO Georges Kern translates into the West End.
Premium London location, a stone's throw from Harrods and Europe's biggest Rolex store, adopts the luxury marque
Completely new store is the first directly-owned Breitling boutique to adopt the fresh Townhouse style.
Group is also converting its Glasgow multibrand store into a Rolex boutique, joining an Omega store that just opened in the city centre.