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Swatch encourages the world to live free of worry and make...

Optimistic message comes after group chair Nadya Hayek blamed "futile lock downs" for global sales falling by a third last year.

Cartier kicks of 2021 with global advertising campaign highlighting its iconic...

Retailers will be delighted to see that Richemont appears to be diverting some of the investment that usually goes into SIHH (now Watches and...

Bedford’s Baker Brothers wins national billboard award

Baker Brothers Diamonds in Bedford has won the Most Eye-Catching Campaign category in the national Billboards Awards. The independent jeweller, anchored by Rolex, developed a...

WATCHPRO ORIGINALS: Robin Swithinbank discusses Covid 19’s impact on media, marketing...

Mr Swithinbank wants to know the whole story behind the Rolex-led walk out of Baselworld and hopes the world will rally around a single mega fair next year.

Watchonista’s creative studio works with retailers and brands to improve digital...

First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.

Festina supports retail partners with pre-Christmas digital campaign targeting 7.4 million...

Advertising will target men and women using brand ambassadors Gerard Butler, a Hollywood actor, and Vaimalama Chaves, the Miss France beauty pageant winner in 2019.

Ask Ariel: Why do watch brands have such a contentious relationship...

Ariel says the luxury watch industry relies exclusively on marketing to generate demand for sales and without a plan, industry professionals would be working out of glorified garages.

G-Shock kicks off toughness campaign with focus on leading women

The film coincides with the release of the GMAS140, a new line of S‐Series timepieces designed for the "tough and active modern woman."

ASK ARIEL: When will in-country managers be taken off financial probation...

One of the most pressing problems facing the wrist watch industry is the fact that managers and directors outside of Swiss head office cannot spend any money, argues aBlogtoWatch's founder Ariel Adams.

Lewis Hamilton’s Formula 1 car stops traffic on Bond Street as...

IWC reminds Britain of its association with Mercedes Formula 1 team with crowd-pulling installation.