Jaeger-LeCoultre’s Golden Ratio Musical Show is opening for five days this month in London at a pop up 1931 Cinema attached to the Battersea Power Station shopping centre.
The event, which has already taken place in Los Angeles and Shanghai, uses a sound-and-light show to reveal how the golden ratio mathematical formula is applied across nature, architecture and hard luxury design like watchmaking.
British composer Tøkio M¥ers was commissioned by Jaeger-LeCoultre to write the soundtrack for the show.
Battersea’s temporary 1931 Cinema has been erected and named after the year that JLC’s Art Deco-inspired Reverso watches first appeared.
The sound and light show tells the story of the Golden Ratio in four chapters: tracing the path from the observation of nature to the scientific examination of the mystical properties of beauty and the quest to define their geometry, which led to the discovery of the mathematical formula 1.618, also known as Phi (φ).
It continues by exploring how this ‘golden number’ or ‘divine proportion’ has marked European cultural history, architecture and art ever since it was identified, and concludes by presenting the Reverso, created at the height of the Art Deco movement, which expresses the spirit of the Golden Ratio with utmost eloquence.
The 10 minute show is free to attend from September 14 to 17, with the first showing at 11am.
