Monobrand store takes prime position in upmarket shopping centre in Atlanta, United States.
Floyd, often referred to as 'Money Mayweather', is always keen to use his social platforms to show off his wealthy lifestyle.
Audemars Piguet
The more you spend the more you can buy reveals one of the world's biggest luxury watch retailers.
Is American tech giant Apple hurting the Swiss watch industry as badly as the Japanese did with their mastery of quartz watches in the 1970s?
Mega brands like Audemars Piguet and Patek Philippe come together with independents including Cyrus, Urwerk and MB&F to produce one-of-a-kind timepieces that will be sold at auction by Christie’s at the iconic Four Seasons Hôtel des Bergues.
The showroom is a stone's throw from Harrods, where AP is already represented in the Fine Watch Room, and comes ahead of the opening of London's first AP House on Bond Street in the third quarter of this year.
Aggressive roll out of monobrand boutiques and direct to consumer ecommerce is fizzling out, say retail leaders from both sides of the Atlantic.
Via its virtual showroom, users can now see what the Patek Philippe Nautilus and the Audemars Piguet Royal Oak look like on their wrist.
A star studded line up of celebrities including Amanda Seyfried, Piers Brosnan and Hugh Jackman joined watch aficionados at this year's event.
Mid-morning on day 1 and it was Audemars Piguet making the running as the brand with the greatest 'share of voice', most likely for the emotion stirred up by its Code 11.59 collection launch.