Audemars Piguet

A star studded line up of celebrities including Amanda Seyfried, Piers Brosnan and Hugh Jackman joined watch aficionados at this year's event.

Mid-morning on day 1 and it was Audemars Piguet making the running as the brand with the greatest 'share of voice', most likely for the emotion stirred up by its Code 11.59 collection launch.

The brand described the event it as ‘one of the most important launches for Audemars Piguet ever.’

This ballsy limited edition tourbillon chronograph is available in rose gold or steel.

Townhouse concept brings customers into a luxurious living room environment for an experiential soft sell.

Watches from Patek Philippe, Omega and Audemars Piguet are also set to fetch some hefty sums.

Genuine Royal Oaks would have been worth over £6 million at retail.

2019 edition will be the last for watch brands as shift towards a more selective sales model alters their policies on exhibitions