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AJ shared a video of him unboxing the watch to his 12.3 million Instagram followers this week.
The brands are among a star studded line up which also includes Rolex and Omega to go under the hammer this Friday in Switzerland.
Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.
In securing his 5th green jacket, it did seem somewhat of a formality to see Rolex up there again with past champions including Jordan Spieth and those you associate most with the event being associated with the brand.
Chrono24 is reporting extreme volatility for watches fueled by concurrent announcements and rampant rumours of model discontinuations.
Limited edition stretches convention far beyond core collection pieces by experimenting with form, function, materials and design.
Asking prices had already been rising on the rumor of the 15202ST being discontinued, and yesterday they spiked as Audemars Piguet CEO Françios-Henri Bennahmias confirmed the model will be replaced next year.
Roll out of AP Houses continues as CEO François-Henry Bennahmias reveals the bump in sales they bring over traditional retail.
Five vivid green watches in precious metals have a touch of the Hulk about them; a nod towards AP's future partnership with the Marvel Cinematic Universe, perhaps.
The aim appears to be to make AP’s Royal Oak, designed by Switzerland’s legendary watch creator Gérald Genta, into a super hero timepiece; something Tony Stark might wear, perhaps.