Tuesday, August 3, 2021
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Robin Swithinbank

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500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.
Robin Swithinbank investigates whether Swiss megafairs will ever again have the strength and stature to attract tens of thousands of visitors from around the world, or will more focused in-country events and digital showcases take their place?
After a tumultuous 2020, Switzerland's biggest watchmaker is in rest and recuperation mode for 2021.
Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.
Robin Swithinbank looks to the past for clues about what Switzerland's biggest watchmaker may unveil in April.
Mechanical watches are about as sustainable a durable good as the world has ever produced, but the profligacy of the industry more generally is enough to make campaigners weep.
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