German secondary market business wants to drive international growth into the UK, Asia, Australia and the United States.
Pre-owned specialist promises customers it will buy back any steel Rolex at the same or higher price than they pay this week.
pre-owned watches
THE BIG INTERVIEW: Chronext sets sights on becoming a billion dollar secondary market watch business
Germany-based specialist puts the quality of its customers' experience at the heart of its global growth plans.
Secondary market is already worth more than $17 billion, according to Chronext co-founder Philipp Man.
Danny Govberg, co-founder of global pre-owned watch business Watchbox, wants every pre-owned Rolex sold around the world to be measured against a quality standard set by his business.
Global pre-owned platform sees total transactions increase by 30% in 2018 according to its chief executive.
London is the most likely location for an authentication centre that will check all watches on the way from sellers to buyers.
Having already raised $15 million, the New York based marketplace is going back to investors for a second round of funding.
America's Bob's Watches is selling a different Rolex timepiece every day, starting from today with a GMT Master with Batman bezel.
Watchbox aims to create a global network of retail partners buying and selling top end pre-owned timepieces.
