Posted inLEAD STORY, NEWS, OPINION
It’s wake up time for British watchmaking
I came across a word that appealed to my otherwise well buried lexicographer the other day: antonomasia. Loosely, antonomasia is a substitution for a name that, with repetition, can become as well understood as the name itself. The Fab Four, for example. Or, if football’s your thing and you’ve been around for a bit, the […]