Welcome to Watches and Wonders week.
From tomorrow, we can log in online to watch almost 500 press conferences, over 40 keynotes, a daily live morning show, six panels discussions and the presentation of 2021 new watches from 38 participating brands.
At an average of 45 minutes per session, that is over 26,000 minutes, which equates to 435 hours or 18 days in which watch lovers can immerse themselves in content.
Anybody sticking with the full programme will see watches unveiled by A. Lange & Söhne, Arnold & Son, Baume & Mercier, Bulgari, Carl F. Bucherer, Cartier, Chanel, Chopard, Chronoswiss, Corum, Ferdinand Berthoud, Greubel Forsey, H. Moser & Cie., Hermès, Hublot, IWC Schaffhausen, Jaeger-Lecoultre, Louis Moinet, Louis Vuitton, Maurice Lacroix, Montblanc, Nomos Glashütte, Oris, Panerai, Patek Philippe, Piaget, Purnell, Rebellion Timepieces, Ressence, Roger Dubuis, Rolex, Speake-Marin, Tag Heuer, Trilobe, Tudor, Ulysse Nardin, Vacheron Constantin and Zenith.
Press and retailers have one-on-one meetings on top.
Panel discussions will take place on issues like how watchmaking can overcome resources scarcity and generate a positive impact; what will be the lasting consequences of the global pandemic; what role should technology and new materials play; and what impact can blockchain have on watchmaking?