Opening on Bond Street is expensive, but so are Roger Dubuis watches, so locating a boutique on London's most luxurious thoroughfare was inevitable.
Roger Dubuis and its new CEO, Nicola Andreatta, is reaching out to a global audience from its new boutique on Old Bond Street in London. in conversation with WatchPro’s Alex Douglas, Mr Andreatta explains how he is in a trade-off between visibility and exclusivity but remains set on making a mark and expanding in the US market in the coming months.
