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Adventurer Mike Horn gets a new watch from Panerai

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Submersible Chrono Flyback Mike Horn Edition diving watch celebrates almost 20 years of his partnership with Panerai in a 500-piece limited edition.

Panerai debuts first-ever skeletonized automatic as result of new Brabus partnership

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Panerai has joined forces with Brabus, a German luxury engineering brand focused on high-performance vehicles.

Panerai honours a fully restored 85-year-old Scottish yacht with limited edition...

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In 2006, Panerai showed its enduring love of the sea and seamanship when it bought Eilean, a historic yacht designed and built by William...

VOICES: Do believe in hype

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Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.

Panerai seeds Swiss watch industry with recycled parts

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Just under 99%, by weight, of the Panerai Submersible eLAB-ID is made from "materials integrating a high rate of recycled elements", the company says.

Watches and Wonders lines up over 400 hours of presentations

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From tomorrow, we can log in online to watch almost 500 press conferences, over 40 keynotes, a daily live morning show, six panels discussions and the presentation of 2021 new watches from 38 participating brands.

Jason Statham straps into Panerai watch for his latest action adventure

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Panerai has done a deal with the makers of Jason Statham’s next action thriller Five Eyes that will see the British actor wear one of its watches during the movie.

French free diver Guillaume Néry puts his name to Panerai Luminor...

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In 2015, French free diver Guillaume Néry attempted to set a new world record with a descent of 129m and nearly died when he...

Richemont-owned Panerai and Watchfinder partner for trade-ins

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Watches from the likes of Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC, Jaeger-LeCoultre can be traded-in, although not every watch is guaranteed to be accepted, particularly anything over 25 years of age.

Panerai to keep time at PRADA Cup for first time in...

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The race will establish which team will compete against the Defender, Emirates New Zealand in the America’s Cup final in March 2021.
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