Judith Leiber's crystal encrusted luxury accessories are a staple at high end stores including Harrods, and Saks Fifth Avenue. Now the brand is moving into watches with the help of Timex, which is manufacturing and distributing collections of sparkling timepieces.

Tobias Reiss-Schmidt has steered Timex Group through one of the most tumultuous periods of the company’s 167-year history, not just keeping it off the rocks during the pandemic, but repositioning brands ranging from Guess and Ted Baker in the mass market fashion space up to Versace and Missoni’s Swiss-made luxury watches. Most important is the positioning of the Timex brand itself, which is adapting to a world where apathy to traditional watches and gadgets from Apple are transforming the landscape. 

New campaign titled We Don't Stop aims to highlight the hope and resilience many around the world continue to show in the face of difficult circumstances.

Timex is using its #WeDontStop tag on a global campaign full of optimism for a world emerging from the pandemic mixed with messages of inclusion and inspiration delivered by influencers from across the social and professional spectrum.

Timex and Todd Snyder have described their latest collaboration as a throwback to “one of the most elegant eras in design.”

There are now six watches in the collection: Coke, Batman and Root Beer, ranging in price from £159 for 38mm quartz models to £249 for 40mm automatics.

Timex is a little late with its T80, although Pride Month in June was so disrupted by Covid that means many events are still taking place.

T80 x PACMAN, first unveiled last year, is hitting shops this month.

The Timex X Nigel Cabourn Survival Watch is based on the brand's stainless steel 36mm MK1 field watch.

The collection launched last week and is available to buy at selected retailers worldwide from October 7 for £109.