Valentine’s Day, renowned for its romantic fervour, is taking on a distinct twist this year courtesy of Timex’s latest collaboration with French creative visionary Romaric Andre, alias seconde/seconde/.
The partnership, already well-established, continues to push the boundaries of conventional watch design, unveiling the Timex x seconde/seconde/ Loser collection – a departure from the typical and often saccharine sentiments associated with the occasion.
The Loser collection, an innovative extension of the 1970s Q Timex, carries the signature quirkiness of seconde/seconde/, offering a refreshing alternative to the usual Valentine’s Day fare. Embracing a rebellious spirit, the watch boldly brands the wearer’s ‘ex’ as the ‘loser’, featuring a customised second hand and distinctive dial markings.
This unique touch not only serves as a playful remedy for those navigating the aftermath of a break-up but also introduces an unexpected twist – the ‘L’ hand points towards the wearer every minute, providing a subtle yet amusing reminder of the wearer’s resilience.
Beyond its symbolic design, the Loser collection encompasses the hallmark features of the Q Timex series, including a stainless-steel case and band, a rotating top ring, a functional battery hatch, luminant dial markings, and a domed acrylic crystal.
The collaboration between Timex and seconde/seconde/ transcends mere watchmaking; the continued partnership underscores Timex’s commitment to providing consumers with unique and statement-making timepieces.
As the Loser collection enters the market, it promises not only to challenge the status quo of Valentine’s Day gifting but also to solidify Timex’s position as a trailblazer in the world of unconventional and creative watch design. With each tick of the Loser collection, Timex and seconde/seconde/ invite wearers to embrace a playful rebellion against the ordinary, making a lasting mark in the realm of distinctive timekeeping.
Timex enthusiasts and watch aficionados alike can anticipate the availability of the Timex x seconde/seconde/ Loser collection from today. Interested buyers can secure these distinctive timepieces through Timex.co.uk and Farfetch.com, with prices ranging from £220 to £225.
