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Timex global creative director puts his name to minimalist monochrome automatic

Giorgio Galli designs another modern day classic in the form of the SS2 Swiss-made automatic watch.

Giorgio Galli might be considered the Jony Ive of modern watch design.

Like the famous chief design officer of Apple from 1997 until 2019, Mr Galli is inspired by the intersection of design and functionality in its simplest form, which is seen in the latest S2 Swiss Made collection for Timex, where he is global creative director.

Including his current spell at Timex, Mr Galli has over 30 years’ experience designing watches for brands including Swatch in the 1990s, Movado, Seiko, Citizen, and Minerva.

The Italian entrepreneur is an avid photographer in addition to a partner and investor in a web agency and local TV station in Milan, all of which feeds into his vision for watch design.

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Giorgio Galli wears the GGS2 bearing his name.

His designs for Timex have typically been precise classical dials and cases for everyday timepieces with a luxury edge that elevates them into the dress watch category.

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The same might be said for the new Giorgio Galli S2, a Swiss-made automatic with a minimalist monochrome dial in a gender-neutral-sized brush-finished 38mm steel case with titanium insert.

It is powered by a Sellita SW200-1 movement, which can be seen via a crystal case back with exposed screws, and is worn on a black rubber strap.

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Mr Galli says he was given free rein to design the watch, and is so please with the outcome that he has put his name on its dial and the movement’s rotor.

“To me, Timex is different from any other brand, because it stands for independence, timeless beauty, quality and incredible value,” says Mr Galli.

“Being able to sculpt the legacy of this iconic brand has been a joy, and I’m honoured to put my name on this collection.”

The GGS2 is available from today for £750.

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