Taking place from April 9 to 15, 2024, the next Watches and Wonders will introduce a new 7-day programme, with the Salon opening to the public from Saturday to Monday.
In addition to names such as Rolex, Cartier, Patek Philippe, IWC Schaffhausen and TAG Heuer, six new brands will be exhibiting for the first time, with Bremont on one side and Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain and Raymond Weil on the other. H. Moser & Cie. will also be making its return to the Carré des Horlogers.
The LAB, which serves as a window into the future of the industry, will take on a new dimension at the heart of the show, with startups, schools and engineers revealing the secrets of tomorrow’s watchmaking.
The centre of Geneva will host an In The City programme, where a new ‘Village Horloger’ will be created to showcase fine watchmaking. Brands will also be joining the festivities with in-store activities featuring presentations and special exhibitions of their finest creations.