Omega tacks towards 2021 America’s Cup

Emirates Team New Zealand’s AC75 ‘Te Aihe’ on the Waitemata Harbour in Auckland, New Zealand36th America’s Cup
Precision timekeeping, performance racing and passionate sailing fans are an intoxicating and irresistible mix for Swiss watchmakers, which is why they have always beaten a path to the sport’s most prestigious event, the America’s Cup.
read more

COVER STORY: G-SHOCK limbers up with a fitness-first strategy

We might all have put on a little weight during the pandemic but, be in no doubt, fitness is big business. Health and athleticism have always appealed to watchmakers, and few brands have served sports and activity enthusiasts better than Casio’s G-SHOCK, whose rugged timekeepers have been firm favorites for decades.
read more

Fresh-faced NOVE aims for global growth

NOVE is a watch brand created by Generation Z entrepreneur Tiffany Meerovitsch , who grew up in a watchmaking family while living her life through social media. It gives the business a unique insight into the watches younger customers want to own and how they want to buy them and that is translating into sales across three continents.
read more