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All three models reflect the original design DNA and imprint that have become synonymous with Braun’s award-winning design history.
Zeon Limited has confounded prophets of doom by generating record sales and profits for the financial year ending March 31, 2021.
The winning submissions will be recognised and awarded by the jurors at a virtual awards ceremony in November.
It was launched to celebrate Braun’s 100 years in business and continues with design tradition.
Braun, in continuing to celebrate its 100 years in 2021, has entered a unique collaboration with the CCO and Founder of Off-White and Artistic Director of Louis Vuitton Menswear, Virgil Abloh.
A flat Sapphire crystal offers ultimate scratch resistance and clarity while the Super-LumiNova hand-set ensures the time can be legible in all environments.
The new alarm clock represents the second collaboration between the two companies.
The Braun x Fujiwara FRGMT editions remain completely true to the original design imprint of the clocks and continue to encapsulate the same high-quality specifications and design DNA.
Designed with a focus on innovation and function, the BC21 and its silhouette derives from the DN 40, one of Braun’s early digital alarm clocks.
The collaboration has created a travel alarm clock, a wall clock and a classic watch.