New research reveals that the leading North American brands are primarily focusing on the $200 to $299 price segment.
Smart wristwear market is moving from fashion to fitness and now wellness.
fossil group
World-wide sales of watches decline from $463m to $413m.
Fossil sees huge opportunity in wellness apps being offered in fashion-forward smartwatches.
Chris Cho, a product design intern from a major art college in California, creates $165 sports watch.
Watch brand hopes to engage with music lovers through a co-branded timepiece and promotional activity.
Designers says the BMW summer watch collection has gathered inspiration from automotive design.
Beginning in May, there will be archival launches throughout the year with a release set to be made almost every month until the end of the year.
Apple sold for 26 million smartwatches in 2018, CCS Insight says, up 63% over the year. Apple’s sales accounted for 65% of the value of the smartwatch market last year.
The latest deal will see Mr Mendes as the brand ambassador for the spring/summer 2019 season, and appears in a new advertising campaign shot in London by photographer Billy Kid.