Designers says the BMW summer watch collection has gathered inspiration from automotive design.
Watch brand hopes to engage with music lovers through a co-branded timepiece and promotional activity.
fossil group
Beginning in May, there will be archival launches throughout the year with a release set to be made almost every month until the end of the year.
Apple sold for 26 million smartwatches in 2018, CCS Insight says, up 63% over the year. Apple’s sales accounted for 65% of the value of the smartwatch market last year.
The latest deal will see Mr Mendes as the brand ambassador for the spring/summer 2019 season, and appears in a new advertising campaign shot in London by photographer Billy Kid.
Fossil (UK) Limited sales fell by 7% in 2017, the third year in a row of contraction.
Shinola parent company will launch its first Marc Jacobs watches in the Fall of 2019.
You might liken the deal to selling ice to Eskimos: a deal that sees fashion watch specialist Fossil Group selling intellectual property relating to smartwatch technology to digital behemoth Google.
Fossil Group has unveiled a new generation of smartwatches from its licensed brands at the Consumer Electronics Show in Las Vegas.
Fossil Sport Smartwatch is built around the new Qualcomm Snapdragon Wear 3100 platform and the latest Wear OS by Google operating system.