Watches of Switzerland opens eight more Omega, TAG Heuer and Breitling boutiques


The Watches of Switzerland Group’s success with monobrand stores in the UK has encouraged the $1 billion group and its watch brand partners to open eight more boutiques for Omega, TAG Heuer and Breitling in the United States.

The expansion for WOSG will build on the success in New York, Las Vegas and Florida with openings for the first time in California (San Jose), Pennsylvania (Philadelphia) and Tennessee (Nashville).


Every monobrand showroom will be situated within indoor malls, sometimes with brands placed next door to one another.

Despite moving into the United States only two years’ ago with its acquisition of Mayors, WOSG says it is capable of instructing watch brands on which cities and malls will work best for them thanks in part to the group’s experience in the UK where it has 17 monobrand stores.

“Watches of Switzerland does extensive research into the potential locations. Looking into each mall, average sales per square foot and the consumer profile allows Watches of Switzerland to provide the brands a short list of potential locations that have promising perspective. Following this, Watches of Switzerland works hand in hand with the brand going over each location’s luxury adjacencies, regional demographics, and the current distribution of the brand in order to move forward with the most propitious location,” the company describes.

The new mall stores add to WOSG’s growing national network of multibrand Watches of Switzerland showrooms in New York, Las Vegas, Boston, Miami and Atlanta.

“In two short years, with best practices established with its long history in the UK, The Watches of Switzerland Group has solidified its role as the market leader in luxury retail as well as experts on the mono-brand model,” claims Brian Duffy, CEO of Watches of Switzerland Group.

“We have become the go-to partner for the best watch brands in the world looking to expand in the US,” he adds.


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