Posted inBASELWORLD, EDITOR'S CHOICE, LEAD STORY, NEWS, UK
EXCLUSIVE: Zenith refines UK channel with withdrawal of one-third of authorised dealerships
Zenith will trim its UK dealer network by almost one third this year from around 35 today to 25 by the end of the consolidation. The aim is to give the remaining authorised dealers fewer competitors, and encourage them to invest more in the brand, according to Julien Tornare, chief executive officer of Zenith. Mr […]